The Storyline
To get your story straight.
Is your story different depending on who's telling it? Is there is a version from leadership, another from marketing, and something else entirely once it reaches the frontline?
When your core message becomes diluted or unclear, it costs you. That cost shows up as trust and brand equity.
I help organisations clarify and communicate a story they can repeat consistently across every audience by crafting the content and experiences that bring complex ideas into shape. The result? A stronger brand with customer or employee connection built on signal instead of noise.
Ideal for:
Start-ups, NGOs, social enterprises, public innovation labs, and cultural institutions
Formats:
Short projects or retainers
Example Outputs:
A revitalised story framework, an aligning manifesto, visual narratives or messaging, pitch deck framing, presentation coaching
Also available for:
Keynotes and guest talks on storytelling and communicating systems-level ideas
“
We were struggling with our marketing and sales efforts. We had a lot of ground to cover and needed someone who understood our business and the context in which we operate. Kara's ability to take our internal language and translate it for prospective clients helped us finally articulate our own value proposition and communicate it clearly to new and existing clients alike.
We've always been good storytellers, just not of our own story. Kara is changing that. Her strategic writing and creative vision have been critical in helping us move from a reactive to a proactive sales and marketing culture.
Nicole Miller
CEO
Biomimicry 3.8
CLIENT STORY
Harnessing Happiness
Coaching a government leader for citizen satisfaction
The role was daunting: keep a country happy. We solved the essentials in a one-day workshop that helped this leader articulate an updated ministry agenda with clear, measurable actions for citizens using creative storytelling and presentation practice.
